What is brand diagnosis.
An analysis of your market, your customers and your competition that is the rocket fuel that informs any strategic marketing plan.
We help you get to grips with your market, your customers and the role your product and brand plays in their lives. By analysing existing data, or commissioning complimentary research, we sniff out the answers to these questions:
- What is your market category, its size and value
- What is your competitive set
- Who are your customers, how do they behave and what are their needs
- What do your customers think of your products and brand
- How do they go from prospects to customers