What is a marketing audit.
An analysis of your current marketing activity with a list of recommendations on points to improve effectiveness.
An outside view, devoid of internal politics, which aims to understand your marketing big picture, and covers the following:
- Your objectives – business and marketing
- Existing strategy
- Current choice and use of tactical levers
- Customer experience
- Promotional activity
Who’s it for.
You’ve set it all up, but now need help with deciding what to do next.
You know you need to do something, but don’t know exactly what.
You have a new project or are implementing change and need a benchmark.