And it starts with asking the right questions.
What does the market look like, who should you target, how to position your business, and what do you want to achieve? The winners are those who spend time answering these questions in order to define their marketing strategy, before choosing the tactics best suited to deliver.
What will having a marketing strategy do for my business?
- Provides clarity on what is important
- Aligns activity across the business
- Improves overall effectiveness, which increases impact.
By focusing on what is important, you will bring greater value to your customers, and ultimately your business.