The 1st rule about brand is … don’t talk about brand. Your business’s most valuable asset and why you shouldn’t talk about it. I’ve noticed that when I start talking about brand…
Resources
Marketing whizz or marketing fizz?
How strategic is your marketing? 10 questions to stress test your current plan. You’ve just finished your 2021 planning and you’re pretty confident in the plan you have in place. And sure,…
Walk the walk before talking the talk.
How the Irish Rugby Football Union and Canterbury NZ fell at the first marketing hurdle – brand promise. Another day, another brand that falls at the hurdle of delivering on its brand…
I have a cunning plan…
Why even small businesses should have a strategic marketing plan. Time, money, manpower, not big enough to warrant one…there are lots of reasons why start-ups and SMB’s don’t invest in strategic marketing…
Forget your “BP-2020” plans, you need a new business model. Definitely.
You’re questioning your business and its future, you’re right to. Who could have predicted the arrival of Covid-19 a few months ago? Or its impact on businesses worldwide (apart from your great-aunt…
You are what you speak.
The art of communicating succinctly and how it affects business. A strange thing happened to me 4 years ago. I arrived back in the UK to work after having spent 13 hears…
Why clients are willing to pay more than your product costs.
Yes, it’s normal to make a margin on a sale. It’s in the “ABC” of making money and yet many of us are uncomfortable with that reality. Given that your company lives…